• How to Develop a Strategy for Wayfinding Signs
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    Posted on: April 28, 2017

    If you own a company, you know that one of the most frustrating things is how difficult it can be to drive foot traffic. Luckily, there’s a solution: wayfinding signs. Wayfinding signs do away with outdated signage and make it easier for your company to update, improve, or begin a quality directional strategy.

    3 Tips for Better Wayfinding Signs

    Even if you’ve never developed wayfinding signage before, these three tips can help you hit the nail on the head.

    1. Learn About Your Pedestrian Flows

    if you don’t know what your pedestrian flows are, you won’t be able to implement a quality wayfinding strategy. Invest some time and energy into learning where your pedestrians enter and exit your company and where they go once they get there. Go one step further by considering external factors such as bikeways, parking, public transport hubs, and walking paths outside your building.

    1. Learn More About Your Customers

    If you don’t know which types of people are using your company, you’ll have a difficult time making your signage as effective as it could be. Consider whether your visitors are elderly, young or have special needs. If so, consider how you can use wayfinding signs to make their journey through your company easier. You should also consider the future users who are likely to come to your company.

    1. Consider Your Current Issues

    If you currently have directional signs in your company, take some time to identify the current issues associated with them. For best results, ask some of the “behind-the-scenes” staff at your company, such as guards and groundskeepers. They’ll likely have some insightful input to offer.

    Better Wayfinding Signs Mean More Foot Traffic

    If you’re looking to drive more foot traffic to your company, you need better wayfinding signs. Lightbox Graphix can help, so contact us to get your project started.