Blog

  • Top 4 Outdoor Advertising Signs for Small Business Owners
    Posted on: December 15, 2016

    Small business owners face a dual dilemma. One the one hand, there is little money in the budget to buy advertising signage. The money will be there once the sales increase. On the other hand, sales do not increase if not enough customers visit the business and spend money. Getting them into the storefront calls for the right outdoor markers, which you are still waiting to buy when the money starts coming in. We can help. Our experts have put together a list of the must-have outdoor advertising signs for small business owners that are as effective as they are easy on the budget. What are your options?

    1. Dimensional Building Letters Make a Great First Impression

    Advertising signs for small businessIf a lightbox cabinet or a set of channel letters seems to be too costly for your start-up, consider the display of dimensional letters. Because there is a broad range of available materials, you can save money while still having a sign that expresses your brand persona perfectly. For example, a set of outdoor-rated foam letters, clad with an acrylic laminate, looks professional, sleek, and contemporary. We help you determine the right size of the letters to ensure readability for motorists.

    2. Window Wraps Present Colorful “Buy Me” Messages

    Advertising signs for small businessStand out among other stores or service establishments with colorful window wraps. Companies of all sizes benefit from this signage solution. When you choose perforated vinyl, you can still look outside from the interior. If you prefer a less expensive plastic product, just opt for an opaque film that blocks out the ability to see in or out of your venue. Use window wraps to present semi-permanent information such as niche-specific messages, service options, examples of available merchandise, and branding displays.

    3. Yard Signs Draw Attention to Your Company’s Name and Niche

    Advertising signs for small businessYou do not have to operate a contracting business to benefit from the use of inexpensive yard signs. If you run a store, use them when you hold a special sales event. Examples might include back-to-school savings opportunities or the winter holiday shopping season door busters. Lawn signs also work well for service providers who want to remind consumers of their businesses’ relevance during a particular time of the year. Perhaps the most obvious example is the tax professional who advertises before the tax filing deadline.

    4. A-frames Slow Down and Reel in Foot Traffic

    Advertising signs for small businessOur clients like A-frames because they allow for changeable messages. Although we can customize the sign’s basic look, you can change its informative display by inserting a different panel into the pouch. Pick a size you are comfortable with and put it on the sidewalk every day. In fact, when you combine the presentation of window wraps with A-frames, you ensure that consumers slow down long enough to take in your window graphics. Doing so may lead to the needed conversion from a passerby to a shopper.

    Ordering Outdoor Advertising Signs for Small Business Owners

    Discuss your signage needs with our small business experts. We work with you to put together an outdoor signage suite that is customized for your particular company. Call us today to schedule the appointment!

    Advertising signs for small business